HUH Standard range available now.
Sign up to our waiting list for access to our Limited Edition ranges.
Current fulfilment time: 2 weeks (Due to high demand)

Since the summer of 2022, I have had the privilege of being a "Friend of the Brand" car ambassador for MINI Ireland. It has been an incredible journey, driving around in the comfort, safety, and style that MINI cars provide, while also promoting mental health and well-being. As a part of the MINI/BMW Group organization, I am honored to represent such a reputable brand and immensely grateful for this opportunity. If you happen to spot me out and about, don't hesitate to take a picture and tag @MINI.IE and @HUH_Clothing or simply give us a friendly wave!

 The partnership with MINI Ireland is all about BIG LOVE

Big Love is the optimistic MINI attitude to life, open to all, no driver’s license needed. It drives us forward and guides everything we do – Two little words with the power to inspire a world of positive action.

Big Love is seeing the beauty in individuality, and the brilliant potential in new perspectives and creative ways of thinking. It’s why we’ve always been a bit different to the others and welcome all who are a bit different too.

Big Love is a powerful inspiration to do better, to create a brighter future for all of us and the planet too. It’s our motivation to do more with less and constantly innovate, and since day one, ask questions that don’t occur to everybody.

Big Love connects people and creates a powerful sense of belonging; It’s a feeling of being part of something greater than ourselves. And because the journey to a more sustainable and inclusive future is too important to go it alone, we really hope you’ll join us for this ride.